If you source links from both backlinked.com and insert.link, one number decides how much you overwrite yourself: how much do their site databases overlap? We matched both catalogs on the normalized domain (lowercased, no scheme or www) inside our Backlink Pricing dataset.
The overlap
The two databases share 20,222 domains — 18% of backlinked.com and 66% of insert.link. As a Jaccard index (shared ÷ combined) the catalogs are 16% identical, so about 84% of the combined pool is exclusive to one side.
Unique inventory
- 92,848 domains on backlinked.com only (82% of its catalog).
- 10,593 domains on insert.link only (34% of its catalog).
Where they overlap, who's cheaper?
For the 20,222 shared domains priced on both platforms, comparing the cheapest listing on each:
On identical inventory, backlinked.com is the cheaper source 8% of the time (median $330 vs $165 for the same sites). The average absolute price gap per shared domain is $197 — always price-check a placement across platforms before buying.
Quality (Domain Rating)
| DR band | On both | backlinked.com only | insert.link only |
|---|---|---|---|
| DR 80–100 | 1% | 1% | 2% |
| DR 60–79 | 9% | 5% | 6% |
| DR 40–59 | 32% | 16% | 15% |
| DR 20–39 | 39% | 37% | 30% |
| DR 0–19 | 20% | 41% | 47% |
Median DR: 35 shared, 25 backlinked.com-exclusive, 22 insert.link-exclusive.
Geography
| # | backlinked.com | domains | insert.link | domains |
|---|---|---|---|---|
| 1 | Germany | 11,120 | United States | 4,899 |
| 2 | United States | 10,493 | India | 3,348 |
| 3 | France | 9,538 | France | 1,815 |
| 4 | Netherlands | 6,198 | Poland | 1,713 |
| 5 | DK | 4,386 | Netherlands | 1,536 |
| 6 | India | 3,724 | Germany | 1,031 |
FAQ
Does "on both" mean the same seller?
Not necessarily — a domain can be listed on both marketplaces by the same publisher or different resellers. What's shared is the placement opportunity, which is what you dedupe before buying.
Is a bigger database always better?
No. Overlap, price spread, DR/traffic quality and geography decide value for a specific campaign. Comparing databases is how you buy the same link for less and find inventory a single platform can't offer.