Which link-building marketplace is actually best if your targets are in Australia 🇦🇺? Global rankings hide local differences — a platform that wins worldwide can be mediocre in one market. So we re-ran our 35-marketplace methodology on Australian sites only: every site in the price matrix whose top organic-traffic country is Australia (per Ahrefs).
That leaves 14,945 real price listings across 2,311 Australian-audience sites, with 31 marketplaces qualifying for the ranking (at least 100 Australian sites listed).
What we measured
Every marketplace is priced on the same pool of Australian sites, so they can be compared head-to-head. Five criteria, all real numbers from the listings — and the sliders below re-rank the table live:
- Catalog size — how many Australian sites it sells.
- Best-price wins — how often it holds the cheapest price for a site among all vendors.
- Value per DR — median price ÷ Domain Rating; lower is better.
- Value per traffic — median price per 1,000 real monthly visits; lower is better.
- Site quality — average DR of the Australian sites it carries.
The ranking — set your own weights
| # | Marketplace | Score | Australian sites | Best-price | $ / DR | $ / 1k visits | Avg DR |
|---|
What the Australian data says
- The global winner leads here too. links.me — #1 in our worldwide ranking — also tops Australia (score 72.0): 1,430 Australian sites and the cheapest price 28.4% of the time.
- Scale won. The winner also owns the deepest Australian catalog (1,430 sites) — unusual: size and price discipline normally trade off.
- linkhouse.co is the value pick for audience. Its median cost per 1,000 Australian visits ($260.77) is the lowest of any large marketplace here (it ranks #7 overall).
- Shopping around pays. On 66% of Australian sites sold by 2+ marketplaces, the priciest listing is at least 2× the cheapest — same site, same link.
How we scored
Dataset: the seotools.info Backlink Pricing matrix — 2,250,677 listings across 468,684 sites — filtered to sites whose top organic-traffic country is Australia (Ahrefs metrics). Each criterion becomes a 0–100 percentile rank against the other 30 qualifying marketplaces, then blended with the weights above (defaults 15 / 15 / 15 / 15 / 15 — identical to the global ranking). Nothing is hand-picked: move the sliders and the ranking recomputes instantly. Prices are list prices from the marketplaces' own catalogs.
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