Which link-building marketplace is actually best if your targets are in Italy 🇮🇹? Global rankings hide local differences — a platform that wins worldwide can be mediocre in one market. So we re-ran our 35-marketplace methodology on Italian sites only: every site in the price matrix whose top organic-traffic country is Italy (per Ahrefs).
That leaves 38,618 real price listings across 4,479 Italian-audience sites, with 29 marketplaces qualifying for the ranking (at least 100 Italian sites listed).
What we measured
Every marketplace is priced on the same pool of Italian sites, so they can be compared head-to-head. Five criteria, all real numbers from the listings — and the sliders below re-rank the table live:
- Catalog size — how many Italian sites it sells.
- Best-price wins — how often it holds the cheapest price for a site among all vendors.
- Value per DR — median price ÷ Domain Rating; lower is better.
- Value per traffic — median price per 1,000 real monthly visits; lower is better.
- Site quality — average DR of the Italian sites it carries.
The ranking — set your own weights
| # | Marketplace | Score | Italian sites | Best-price | $ / DR | $ / 1k visits | Avg DR |
|---|
What the Italian data says
- Italy has its own winner. Globally links.me leads, but on Italian sites topserp.pro takes #1 (score 77.4): 799 sites listed and the cheapest price 40.6% of the time.
- Biggest ≠ best. lemmilink.fr lists the most Italian sites (2,921) but holds the best price only 1.4% of the time — reach without price leadership.
- The winner is also the value pick for audience: a median $98.72 per 1,000 Italian visits — the lowest of any large marketplace here.
- Shopping around pays. On 78% of Italian sites sold by 2+ marketplaces, the priciest listing is at least 2× the cheapest — same site, same link.
How we scored
Dataset: the seotools.info Backlink Pricing matrix — 727k listings across 109k sites — filtered to sites whose top organic-traffic country is Italy (Ahrefs metrics). Each criterion becomes a 0–100 percentile rank against the other 28 qualifying marketplaces, then blended with the weights above (defaults 30 / 25 / 15 / 15 / 15 — identical to the global ranking). Nothing is hand-picked: move the sliders and the ranking recomputes instantly. Prices are list prices from the marketplaces' own catalogs.
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