If you source links from both ereferer.com and insert.link, one number decides how much you overwrite yourself: how much do their site databases overlap? We matched both catalogs on the normalized domain (lowercased, no scheme or www) inside our Backlink Pricing dataset.
The overlap
The two databases share 8,215 domains — 11% of ereferer.com and 27% of insert.link. As a Jaccard index (shared ÷ combined) the catalogs are 9% identical, so about 91% of the combined pool is exclusive to one side.
Unique inventory
- 63,274 domains on ereferer.com only (89% of its catalog).
- 22,600 domains on insert.link only (73% of its catalog).
Where they overlap, who's cheaper?
For the 8,215 shared domains priced on both platforms, comparing the cheapest listing on each:
On identical inventory, ereferer.com is the cheaper source 59% of the time (median $138 vs $135 for the same sites). The average absolute price gap per shared domain is $129 — always price-check a placement across platforms before buying.
Quality (Domain Rating)
| DR band | On both | ereferer.com only | insert.link only |
|---|---|---|---|
| DR 80–100 | 1% | 1% | 1% |
| DR 60–79 | 11% | 3% | 7% |
| DR 40–59 | 30% | 7% | 25% |
| DR 20–39 | 37% | 25% | 36% |
| DR 0–19 | 21% | 65% | 31% |
Median DR: 36 shared, 11 ereferer.com-exclusive, 31 insert.link-exclusive.
Geography
| # | ereferer.com | domains | insert.link | domains |
|---|---|---|---|---|
| 1 | France | 18,676 | United States | 4,899 |
| 2 | United States | 5,049 | India | 3,348 |
| 3 | India | 2,668 | France | 1,815 |
| 4 | Italy | 1,940 | Poland | 1,713 |
| 5 | Spain | 1,705 | Netherlands | 1,536 |
| 6 | Germany | 1,387 | Germany | 1,031 |
FAQ
Does "on both" mean the same seller?
Not necessarily — a domain can be listed on both marketplaces by the same publisher or different resellers. What's shared is the placement opportunity, which is what you dedupe before buying.
Is a bigger database always better?
No. Overlap, price spread, DR/traffic quality and geography decide value for a specific campaign. Comparing databases is how you buy the same link for less and find inventory a single platform can't offer.