Marketplace comparison

growwer.com vs purolink.com: Site Database Overlap & Price Comparison

Data comparison of the growwer.com and purolink.com link marketplaces: 19,772 shared domains (35% overlap), unique inventory, DR, geography, and price on identical sites.

N
Nazar D.
CEO seotools.info · Sep 9, 2026

If you source links from both growwer.com and purolink.com, one number decides how much you overwrite yourself: how much do their site databases overlap? We matched both catalogs on the normalized domain (lowercased, no scheme or www) inside our Backlink Pricing dataset.

41,764
growwer.com domains
33,942
purolink.com domains
19,772
on both
55,934
combined unique

The overlap

21,992 only growwer.com 14,170 only purolink.com 19,772 on both growwer.com · 41,764 purolink.com · 33,942

The two databases share 19,772 domains — 47% of growwer.com and 58% of purolink.com. As a Jaccard index (shared ÷ combined) the catalogs are 35% identical, so about 65% of the combined pool is exclusive to one side.

Running both marketplaces lifts your reachable inventory from 41,764 (growwer.com alone) to 55,934 domains (+34%) — but 19,772 domains sit in both, so dedupe with a shared suppression list.

Unique inventory

  • 21,992 domains on growwer.com only (53% of its catalog).
  • 14,170 domains on purolink.com only (42% of its catalog).

Where they overlap, who's cheaper?

For the 19,772 shared domains priced on both platforms, comparing the cheapest listing on each:

23%
cheaper on growwer.com
77%
cheaper on purolink.com
$290 vs $213
median price (same sites)
$186
avg price gap / domain

On identical inventory, growwer.com is the cheaper source 23% of the time (median $290 vs $213 for the same sites). The average absolute price gap per shared domain is $186 — always price-check a placement across platforms before buying.

Quality (Domain Rating)

DR bandOn bothgrowwer.com onlypurolink.com only
DR 80–1001%2%1%
DR 60–7911%9%4%
DR 40–5925%19%13%
DR 20–3937%31%38%
DR 0–1926%39%45%

Median DR: 33 shared, 27 growwer.com-exclusive, 23 purolink.com-exclusive.

Geography

#growwer.comdomainspurolink.comdomains
1United States5,828France4,413
2France4,736United States3,932
3Spain3,752Italy2,830
4Italy2,579Netherlands2,250
5Brazil2,432Spain2,152
6Germany2,234Germany2,131
See how growwer.com and purolink.com sit against all other marketplaces in the link-marketplace overlap matrix, or run your own overlap and price checks in Backlink Pricing.

FAQ

Does "on both" mean the same seller?

Not necessarily — a domain can be listed on both marketplaces by the same publisher or different resellers. What's shared is the placement opportunity, which is what you dedupe before buying.

Is a bigger database always better?

No. Overlap, price spread, DR/traffic quality and geography decide value for a specific campaign. Comparing databases is how you buy the same link for less and find inventory a single platform can't offer.

Methodology: catalogs matched on normalized domain; prices are the cheapest listing per platform per domain; DR and country from Ahrefs metrics on the same key. Figures reflect the current snapshot and shift as catalogs update.
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