If you source links from both insert.link and links.me, one number decides how much you overwrite yourself: how much do their site databases overlap? We matched both catalogs on the normalized domain (lowercased, no scheme or www) inside our Backlink Pricing dataset.
The overlap
The two databases share 27,304 domains — 89% of insert.link and 12% of links.me. As a Jaccard index (shared ÷ combined) the catalogs are 12% identical, so about 88% of the combined pool is exclusive to one side.
Unique inventory
- 3,511 domains on insert.link only (11% of its catalog).
- 200,002 domains on links.me only (88% of its catalog).
Where they overlap, who's cheaper?
For the 27,304 shared domains priced on both platforms, comparing the cheapest listing on each:
On identical inventory, insert.link is the cheaper source 23% of the time (median $155 vs $103 for the same sites). The average absolute price gap per shared domain is $100 — always price-check a placement across platforms before buying.
Quality (Domain Rating)
| DR band | On both | insert.link only | links.me only |
|---|---|---|---|
| DR 80–100 | 1% | 0% | 2% |
| DR 60–79 | 9% | 3% | 6% |
| DR 40–59 | 28% | 8% | 15% |
| DR 20–39 | 37% | 26% | 33% |
| DR 0–19 | 25% | 63% | 44% |
Median DR: 33 shared, 11 insert.link-exclusive, 24 links.me-exclusive.
Geography
| # | insert.link | domains | links.me | domains |
|---|---|---|---|---|
| 1 | United States | 4,899 | United States | 26,470 |
| 2 | India | 3,348 | France | 18,847 |
| 3 | France | 1,815 | Poland | 12,934 |
| 4 | Poland | 1,713 | Germany | 10,514 |
| 5 | Netherlands | 1,536 | India | 10,300 |
| 6 | Germany | 1,031 | Netherlands | 7,149 |
FAQ
Does "on both" mean the same seller?
Not necessarily — a domain can be listed on both marketplaces by the same publisher or different resellers. What's shared is the placement opportunity, which is what you dedupe before buying.
Is a bigger database always better?
No. Overlap, price spread, DR/traffic quality and geography decide value for a specific campaign. Comparing databases is how you buy the same link for less and find inventory a single platform can't offer.