If you source links from both paper.club and serpzilla.com, one number decides how much you overwrite yourself: how much do their site databases overlap? We matched both catalogs on the normalized domain (lowercased, no scheme or www) inside our Backlink Pricing dataset.
The overlap
The two databases share 13,521 domains — 45% of paper.club and 48% of serpzilla.com. As a Jaccard index (shared ÷ combined) the catalogs are 30% identical, so about 70% of the combined pool is exclusive to one side.
Unique inventory
- 16,495 domains on paper.club only (55% of its catalog).
- 14,930 domains on serpzilla.com only (52% of its catalog).
Where they overlap, who's cheaper?
For the 13,521 shared domains priced on both platforms, comparing the cheapest listing on each:
On identical inventory, paper.club is the cheaper source 54% of the time (median $443 vs $426 for the same sites). The average absolute price gap per shared domain is $322 — always price-check a placement across platforms before buying.
Quality (Domain Rating)
| DR band | On both | paper.club only | serpzilla.com only |
|---|---|---|---|
| DR 80–100 | 1% | 2% | 1% |
| DR 60–79 | 12% | 12% | 10% |
| DR 40–59 | 31% | 24% | 25% |
| DR 20–39 | 42% | 42% | 41% |
| DR 0–19 | 14% | 21% | 22% |
Median DR: 37 shared, 33 paper.club-exclusive, 33 serpzilla.com-exclusive.
Geography
| # | paper.club | domains | serpzilla.com | domains |
|---|---|---|---|---|
| 1 | France | 7,340 | United States | 4,623 |
| 2 | Germany | 4,479 | France | 2,601 |
| 3 | United States | 3,811 | Germany | 1,966 |
| 4 | Netherlands | 3,008 | India | 1,899 |
| 5 | Italy | 2,697 | Italy | 1,750 |
| 6 | Spain | 2,087 | Poland | 1,624 |
FAQ
Does "on both" mean the same seller?
Not necessarily — a domain can be listed on both marketplaces by the same publisher or different resellers. What's shared is the placement opportunity, which is what you dedupe before buying.
Is a bigger database always better?
No. Overlap, price spread, DR/traffic quality and geography decide value for a specific campaign. Comparing databases is how you buy the same link for less and find inventory a single platform can't offer.