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What should a backlink actually cost?

Enter a site profile — DR, traffic, country — and get the real market price for one link, computed from 100,000+ priced sites across 35 vendors. Quality-adjusted, so you know a quote is fair before you pay.

Works with
Live calculator · real data

Price a link — right here

Enter a site profile and get the market price from 100,000+ real placements. No limits, no login — members get the same calculator inside the app.

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Catalog statistics

What the market really pays

Aggregate reference from the whole catalog — the same numbers the calculator reads. Median price by DR band, by country, and per vendor.

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What it does

A fair price, from real data

Real market price

The headline number is the median of what similar sites actually cost across 35 vendors — not a made-up formula.

Quality-adjusted

Every Ahrefs metric feeds a quality score — outgoing links count against a site — so the estimate nudges up for strong donors and down for leaky ones.

Sanity-check any quote

See the p10–p90 range and sample size, so you can tell a fair offer from an overpriced one in seconds.

How it works

Three inputs, one number

Describe the site

Enter the DR range, traffic range and country you're targeting.

We match the cohort

The tool finds every priced site that fits and reads their real prices.

Get the fair price

A quality-adjusted market price, plus the range and the metric basis behind it.

Why trust it

Built on cleaned market data

100,000+ priced sites

730k real offers across 35 vendors — the calculator reads the same catalog as the finder.

Fakes & junk removed

Bait prices and 200k+ low-value domains are filtered out before anything reaches the model.

Calibrated, not guessed

The quality→price curve is fit to actual median prices and forced monotonic, so higher quality never comes out cheaper.

Under the hood

How the fair price is computed

The number isn't a formula pulled from thin air — it's derived from the real market and adjusted for quality. Here's the pipeline behind each estimate.

Cohort matching

We find every priced site that fits your DR, traffic and country and read their actual prices — the estimate is anchored to what similar sites really cost.

Quality score, 0–100

Every Ahrefs metric feeds a score; outgoing links count against a site, because a donor that leaks link equity is worth less.

Calibrated to real prices

The quality→price curve is fit to actual median prices per score band, then forced monotonic — higher quality never comes out cheaper.

Market-anchored median

The headline is the cohort's real median, nudged ±25% by its quality — so it tracks the market, not an abstract index.

Range, not just a point

The p10–p90 band shows the realistic spread — cheapest and priciest 10% excluded — so you can judge a quote in context.

Same catalog as the finder

100,000+ sites, 730k offers, cleaned of fakes and junk — the calculator and the finder read the exact same data.

Why trust it over a guess

Four reasons the estimate holds up

01
It's real prices, not a rate card
Every number traces back to what sites in that profile actually sell for across 35 vendors.
02
Quality is priced in
Two sites with the same DR aren't worth the same — traffic, referring domains and outgoing links move the estimate.
03
It shows its work
Sample size, market median, range and cohort averages are all on screen — you see exactly what the number rests on.
04
It widens when data is thin
Too few sites in a country? It falls back to a worldwide estimate for that DR/traffic band and tells you it did.
Honest note. The estimate is a market reference, not a quote from any vendor — use it to sanity-check offers. The catalog statistics below are computed from the whole catalog and refresh with each data update.

Know what a link should cost

Price any DR / traffic / country profile against 100,000+ real placements. Free, with no limits, for seotools.info members.

Get started — it's free
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